Websites, hence the key to this strategy: building something worth linking to. From Google Search Console Help: Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” carry more weight and help make other pages important. Approach The approach works as follows: Step 1: Create something of value for your target audience Create something of value for your target audience. This is often the most difficult
area. Ideally, this will be something that can be integrated into your overall marketing strategy. Something that in itself will help you generate more business. In an jewelry retouching service ideal world, all digital marketing will work in synergy (rather than in silos). It's not always possible, but if your marketing assets can be multipurpose, you'll get a better overall return. Ideally, this content will be something your target audience might be looking for, like solving a specific problem.
If we think about it from a small business/local business SEO perspective, it could be: small business seo guide . small business guide to building connections. small business guide to keyword research. These are all relevant to the services provided by an SEO company and contain a relevant keyword. They're also (assuming they're put together well) solid resources that are much easier to make a justified connection to.